Robin Colucci

How to Position Your Book Like a Pro

How To Position Your Book Like A Pro


A lot of first-time authors get the same conventional advice: “Just start writing!”

While doing something is usually better than doing nothing, “Just start writing” too often ends up meaning, “Waste a lot of time grasping at straws and keep trying to guess what your book is really about.”

The good news is, if you want to position your book like a pro, and get the maximum value and ROI out of your book, there are two key questions that you’re better off asking (and answering) before you begin to write, so that you can stop wasting precious time, and get started writing an impactful book that helps you reach your most ambitious goals.

In episode #137 of The Author’s Corner, Robin reveals the two questions that every author needs to answer if they want to position themselves as an expert. Plus, once you answer these questions, you will come out on the other side even more confident about the value your book will provide for your reader!


Key takeaways:

  • Why “just jumping in” isn’t a good strategy
  • Why you can’t write a book for everyone
  • The question you need to ask yourself to discover your unique, saleable concept
  • How the comparable books exercise can help you pinpoint your selling point
  • And more!


About Robin Colucci:

Robin Colucci is the principal founder of World Changing Books. With over 3 decades of experience in journalism and the publishing industry, she is a multi-hyphenated professional—she’s a guide, mentor, and strategist for thought leaders ready to see their expertise and ideas become a lasting legacy that changes the world.

Under Robin’s expert guidance, World Changing Books has helped authors—from CEOs, astronauts, and Nobel laureates to emerging voices—secure over $6.3 million in advances in a mere 4 years. These authors have successfully landed deals with “Big 5” publishers, won prestigious awards, and earned bestseller statuses everywhere from Amazon to The New York Times.


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