Many people find email marketing a little…well, tedious. A full inbox can be overwhelming, so how do you avoid spamming your community’s inbox, while also ensuring they receive all the value you have to offer?
Email marketing is one of the most overlooked channels to connect with an audience. And yet, if you’re an author, that connection can be priceless.
In episode #129 of The Author’s Corner, Robin is joined by Matt Treacey, an expert email marketing consultant. Matt shares why email has been so overlooked, and how it can be a gold mine for authors and business owners alike. Matt also explains how his unique approach using ecology can help demystify the world of email marketing to help you take advantage of all it has to offer.
Key takeaways:
- Why email marketing is so overlooked, and yet has so much potential
- Similarities between email marketing and ecology
- The most common mistakes people make with email marketing
- The three best ways to measure engagement
- What email marketing and the hero’s journey have in common
- Why tactics change, but the principles don’t
- And more!
Resources mentioned in this episode:
- Matt’s book, Natural Orders: Email Marketing Automation Strategy for Small Online Businesses
- Eugene Schwartz’s Breakthrough Advertising
- Robert Collier’s quote, “Always enter the conversation already taking place in the customer’s mind.”
- Robert Anton Wilson’s concept of reality tunnels
- Kurt Vonnegut on the shapes of stories
- Andrew Chen’s Law of Shitty Clickthroughs
About Matt Treacey: Matt Treacey is the go-to email marketing consultant for some of the world’s top business authors. With praise from industry leaders such as Nir Eyal, Perry Marshall, and Michael Bungay Stanier, Matt combines a track record in email marketing with an academic background in ecological science. Taken together, Matt knows what it takes to build systems designed for growth. In his best-selling book Natural Orders: Email Marketing Automation Strategy for Small Online Businesses, he describes how to develop a healthy, engaged, and profitable email marketing database, mimicking the timeless growth strategies used by the most successful systems of the natural world. Engaging, thought-provoking, and philosophical, Matt’s writing and speaking inspires his audiences to think differently, and to consider the multi-disciplinary approaches that will help them take their businesses to the next level.
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