Robin Colucci

The Relationship Between Social Media Platforms and Book Sales



For some reason, people have long lauded large social media followings as indicative of who will sell the most books. But the numbers speak for themselves: celebrities with HUGE social media followings consistently underperform in book sales. 

Why does everyone think that social media following = book sales

In episode #141 of The Author’s Corner, Robin reveals her theory about why this belief is so common, even among publishing house editors and staff. She also discusses how authors can still sell thousands of books and make multiple bestseller lists, without millions of followers.


Key takeaways:

  • What we can learn from Britney Spears’and Billie Eilish’s memoirs
  • A theory on why social media followings are considered indicative of book sales (and why it’s not true!)
  • The power of consistency
  • And more!




About Robin Colucci:

Robin Colucci is the principal founder of World Changing Books. With over 3 decades of experience in journalism and the publishing industry, she is a multi-hyphenated professional—she’s a guide, mentor, and strategist for thought leaders ready to see their expertise and ideas become a lasting legacy that changes the world.

Under Robin’s expert guidance, World Changing Books has helped authors—from CEOs, astronauts, and Nobel laureates to emerging voices—secure over $6.3 million in advances in a mere 4 years. These authors have successfully landed deals with “Big 5” publishers, won prestigious awards, and earned bestseller statuses everywhere from Amazon to The New York Times.


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