Summary:
A book can be a great tool to grow your business. But one of the most common misconceptions when it comes to writing a book to get clients is that your book is not just a big business card or an extra long sales letter.
The book should be about your reader (a.k.a your ideal client), and demonstrate, not tell, how you and your business can add value to their lives. If you do this right, your ideal client prospects will come into the sales conversation already set to hire you.
In episode #128 of The Author’s Corner, Robin explains what a book is not a big business card, and how you can craft it to inspire your ideal client.
Key takeaways:
- Why you should write a book to grow your business, and not to have a business
- The key role of competency stories
- Why you should give your ideal reader what they already know they want
- How to use the book to get clients once it is published
- And more!
Resources:
- Robin’s book, How to Write a Book that Sells You
About Robin Colucci:
Robin Colucci is the principal founder of World Changing Books. With over 3 decades of experience in journalism and the publishing industry, she is a multi-hyphenated professional—she’s a guide, mentor, and strategist for thought leaders ready to see their expertise and ideas become a lasting legacy that changes the world.
Under Robin’s expert guidance, World Changing Books has helped authors—from CEOs, astronauts, and Nobel laureates to emerging voices—secure over $6.3 million in advances in a mere 4 years. These authors have successfully landed deals with “Big 5” publishers, won prestigious awards, and earned bestseller statuses everywhere from Amazon to The New York Times.
