The 3-Point Formula for Successful Book Marketing with Dana Kaye

Dana Kaye, a lifelong entrepreneur and author, joins us today as we answer some of authors’ frequently asked questions about book marketing and publicity. Keep tuning in to discover how social media platforms can be your driving force to becoming a best-selling author.


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Key Takeaways from This Episode

  • Innovative platforms to help you promote your book
  • Best ways to determine your target readers and market to them
  • 3-point formula for a book’s success
  • Challenges of book advertising during and after the lockdown
  • The role of social media in boosting your sales
  • How efficient are social media advertisements in book promotion?


Resources Mentioned in This Episode


About Dana Kaye

Dana earned her B.A. in Fiction Writing from Columbia College Chicago. After college, she worked as a freelance writer and book critic. This experience provided necessary industry insight and, combined with her early adoption of social media, paved the way to launch Kaye Publicity. Known for her innovative ideas and knowledge of current trends, she’s a frequently sought-out speaker and media source. She was profiled in Crain’s Chicago Business for her success in launching a business during a recession, was a Publishers Weekly Star Watch honoree, and has been interviewed by dozens of media outlets on book publicity and online marketing, and the future of publishing. Dana is also the co-founder of the Midwest Mystery Conference (formerly Murder and Mayhem in Chicago) and the author of Your Book, Your Brand: The Step-By-Step Guide to Launching Your Book and Boosting Your Sales.


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