Summary:
As writers, we all know the importance of storytelling. But it may not be as obvious that the art of storytelling is essential to entrepreneurs and their businesses too.
Stories are particularly important when it comes to marketing. They help you communicate your purpose and connect with your audience on a deeper level. A stronger connection through storytelling can help you attract ideal clients and grow your business.
In episode #134 of The Author’s Corner, Robin is joined by Lynne Goldoner, writing coach, marketing expert, and author of over six books. Lynne shares the most important stories that every entrepreneur needs in their arsenal. And she discusses her process of author branding and messaging.
Key takeaways:
- Using stories to understand the world
- The important principle to show, not tell
- Why storytelling is essential to entrepreneurship
- Why showing people you care is key
- The stories every entrepreneur needs to tell
- Author branding and marketing tips
- And more!
Resources mentioned in this episode:
- Lynne’s book on Jewish women’s hair coverings, Hide & Seek: Jewish Women and Hair Covering
- Lynne’s monthly free writealongs
About Lynne Golodner:
Lynne Golodner is a writing coach, marketing entrepreneur, and host of the Make Meaning Podcast, and her creative nonfiction has been published around the world. Lynne also writes emotional novels with compelling Jewish characters who are determined to fill their lives with passion, purpose and love. Her first novel, Woman of Valor, joins a body of work that includes two poetry collections and six nonfiction books, including Hide and Seek: Jewish Women and Hair Covering and The Flavors of Faith: Holy Breads. With a BA from University of Michigan and an MFA from Goddard College, Lynne is the mother of four and lives in Huntington Woods, Michigan, with her husband, Dan.
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