Summary:
Why is it that some messages connect, and others don’t? The answer is simple.
I mean, the answer is simple, or rather, simplicity. But simple doesn’t mean it’s easy to do.
In episode #140 of The Author’s Corner, Robin is joined by marketing expert Ben Guttmann, to share some of his best design principles that enable us to communicate clearly and simply with our readers.
Key takeaways:
- The simple difference between successful and unsuccessful marketing messages
- What it means to be “simple”
- How empathy and simplicity work together
- The idea of an “enlightened idiot”
- What we can learn from Taylor Swift
- Being nice versus being kind
- How to connect with the root of what people want
- What we can learn from Godzilla
- And more!
Resources mentioned in this episode:
About Ben Guttmann:
Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He’s an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands.
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