The 3-Point Formula for Successful Book Marketing with Dana Kaye • The Author's Corner Podcast

Dana Kaye, a lifelong entrepreneur and author, joins us today as we answer some of authors’ frequently asked questions about book marketing and publicity. Keep tuning in to discover how social media platforms can be your driving force to becoming a best-selling author.

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Listen to the podcast here

Key Takeaways from This Episode

Innovative platforms to help you promote your book
Best ways to determine your target readers and market to them
3-point formula for a book’s success
Challenges of book advertising during and after the lockdown
The role of social media in boosting your sales
How efficient are social media advertisements in book promotion?

Resources Mentioned in This Episode

Your Breakout Book
Goodreads
TikTok
BookTok
Snapchat
BookBub
Crowdcast
Zoom
The School for Good Mothers by Jessamine Chan | Paperback and Kindle

About Dana Kaye

Dana earned her B.A. in Fiction Writing from Columbia College Chicago. After college, she worked as a freelance writer and book critic. This experience provided necessary industry insight and, combined with her early adoption of social media, paved the way to launch Kaye Publicity. Known for her innovative ideas and knowledge of current trends, she’s a frequently sought-out speaker and media source. She was profiled in Crain’s Chicago Business for her success in launching a business during a recession, was a Publishers Weekly Star Watch honoree, and has been interviewed by dozens of media outlets on book publicity and online marketing, and the future of publishing. Dana is also the co-founder of the Midwest Mystery Conference (formerly Murder and Mayhem in Chicago) and the author of Your Book, Your Brand: The Step-By-Step Guide to Launching Your Book and Boosting Your Sales.