As we enter the New Year, lots of people are thinking about starting a new business, or pivoting in a new direction. It’s a great time to rethink your goals and where you want to grow in 2024.
You might be thinking about writing a book to help you establish your new business in 2024. A book can be a great tool to boost a business, or even grow in a new direction, but it is NOT the best way to start a business from scratch.
In episode #131 of The Author’s Corner, Robin returns for another Robin’s Riff on why writing a book is not a business in and of itself, and why it’s better to write from a deep well of on-the-ground experience.
- Why being an author is not a business plan
- The power of writing a book from the right position
- How you can use your book as a primer to explain your value proposition to clients
- And more!
About Robin Colucci:
Robin Colucci is the principal founder of World Changing Books. With over 3 decades of experience in journalism and the publishing industry, she is a multi-hyphenated professional—she’s a guide, mentor, and strategist for thought leaders ready to see their expertise and ideas become a lasting legacy that changes the world.
Under Robin’s expert guidance, World Changing Books has helped authors—from CEOs, astronauts, and Nobel laureates to emerging voices—secure over $6.3 million in advances in a mere 4 years. These authors have successfully landed deals with “Big 5” publishers, won prestigious awards, and earned bestseller statuses everywhere from Amazon to The New York Times.
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