Summary:
If you’ve been tuning into The Author’s Corner, you know we’ve been exploring how AI is making waves in publishing — both its potential and the pitfalls to avoid when writing books.
To deepen the conversation, I brought in AI expert Pete Pachal to share his insights on how AI is reshaping media and PR.
If you’re an author or expert curious about AI’s potential to boost media exposure, this conversation is packed with tips and strategies you won’t want to miss. Today’s guest, tech journalist and AI strategist Pete Pachal, shares his insights into leveraging AI while avoiding its pitfalls.
In episode #175 of The Author’s Corner, Pete Pachal, founder of The Media Copilot, talks about his journey from tech editor at Mashable to leading AI strategist. He explains how to use AI tools to personalize pitches, automate campaigns, and streamline content creation — without falling victim to fact-checking failures and hallucinated information. Tune in for Pete’s expert advice on using AI effectively to transform your media and PR strategy!
Key takeaways:
- Explore AI’s impact on media and content creation.
- Discover Pete Pachal’s shift from journalism to AI consulting.
- Learn how PR pros use AI for media monitoring.
- Uncover AI’s role in personalizing PR campaigns.
- Recognize how AI is changing media relationships.
- Recognize how AI may act deceptively to meet goals.
- Understand why AI can’t replace human judgment in fact-checking.
- And much more!
Resources mentioned in this episode:
- ChatGPT (OpenAI)
- Media Copilot
- Meltwater, Cision, Muckrack, and Signal
- Notebook LM (Google)
- Perplexity
- Grammarly
About Pete Pachal:
Pete Pachal is a former Tech Editor at Mashable and founder of Media Copilot. With over 20 years of tech journalism experience, Pete now teaches creative professionals how to harness AI for media and PR strategy. He’s crafted AI guidelines for major publications and developed innovative content strategies at companies like CoinDesk. He has been featured on TV news, including appearances on Fox Business, CNN, and The Today Show.
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