Robin Colucci

How to Write a Book Title that Sells (Part 1)

How to Write a Book Title that Sells


You can’t judge a book by its cover, but a well-crafted book title can go a long way in taking someone from being a book browser to a book buyer.

But in this Robin’s Riff, I break down my secret formula for how to build a title that not only gains reader’s interest, but makes it easy for them to refer your book to others! 

In Episode #153 of The Author’s Corner, Robin Colucci reveals the key traits shared by all of the bestselling books of all time, including present day and how you can incorporate these traits into a book title of your own. Be sure to check out this not-to-be-missed episode and let us know what you learned that you’ll use when you title your next book.


Key takeaways:

  • The traits of a bestselling book title
  • The importance of the length of your title
  • How to create a memorable title
  • Using popular references to craft a great book title
  • And more!


About Robin Colucci:

Robin Colucci is the principal founder of World Changing Books. With over 3 decades of experience in journalism and the publishing industry, she is a multi-hyphenated professional—she’s a guide, mentor, and strategist for thought leaders ready to see their expertise and ideas become a lasting legacy that changes the world.

Under Robin’s expert guidance, World Changing Books has helped authors—from CEOs, astronauts, and Nobel laureates to emerging voices—secure over $6.3 million in advances in a mere 4 years. These authors have successfully landed deals with “Big 5” publishers, won prestigious awards, and earned bestseller statuses everywhere from Amazon to The New York Times.


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